“I thought there was something about cities like New York or LA or Toronto or London - something about these really big, cosmopolitan cities that were very uniquely attracting women, particularly educated women,” Birger said.

Birger dug into countless studies and the depths of the US Census Bureau data to pinpoint the reason why, and it came to a rather startlingly simple explanation. His research was spurred by his observation that while all his male friends were happily married, his female friends (who were all “catches”) remained single. His book is a comprehensive study into the reason why women - specifically heterosexual, college-educated women - seem to be having increasingly harder times finding steady partners and husbands. Jon Birger, author of the new book, “Date-Onomics,” disagrees. There are too many clubs - too many shifting cultural values on love and monogamy - for steady relationships to be appealing.

No one seems to want a relationship, or even have the energy to look for a reason to. A graduate of Brown University, Jon lives with his family in Larchmont, N.Y.It’s evident to any NYU students who has spent any time trying to woo a partner that hookup culture has taken over the student population. He’s a familiar face and voice on television, radio and the lecture circuit too, having been a guest on ABC’s Good Morning America, BBC World Service, CNBC, CNN, MSNBC, National Public Radio, and Fox News-and a featured speaker at The Cato Institute, University of Kansas, MarketWaves, and South By Southwest. His work has also appeared in Barron’s, Bloomberg BusinessWeek, New York Magazine, The New York Post, Time, and The Washington Post. Named to AlwaysOn Network’s list of “Power Players in Technology Business Media,” Jon is a former senior writer at both Fortune and Money. Jon Birger is an award-winning magazine writer, a contributor to Fortune, dating expert, and the author of Date-onomics: How Dating Became a Lopsided Numbers Game. Join us with your questions and prepare to take that app cleanse for a chance to try something new.

Jon is bringing some of his favorite people from his book including Beth & Mike (older woman dates younger man) and Silicon Valley matchmaker Amy Andersen. Single and looking? Jon Birger '90 joins us with a new roadmap for women to take control of their dating lives with strategies proven by.data.Jon asks you to put the algorithms aside for a moment and consider some of the alternate strategies he's found for real life relationship success: dating younger, dating outside your income tier, and (we know, it goes against today's climate) asking out people at work.

Jon birger date onomics